I've been thinking how to write this 'About' page for some time, but I'm not quite sure where to start. With the first wave of our COSMOS Certified products just about to launch, my nervous energy is at an all time high.
Crop is a family founded brand, with my amazing Mum the architect behind it. The very condensed story behind the brand – our family has been in the beauty industry for over 35 years. Our history is predominately as a private label supplier of Cosmetics, never having enough time or the resources to dedicate solely to a product line of our own. A few years ago, Mum and I started work on evolving the small existing range of natural formulations under Crop - into a full line of COSMOS Certified formulations.
Crop offers performance based, natural solutions - with the performance of the formulation being the most scrutinised step in the development process. It was important for us to ensure each formulation was certified under the COSMOS Standard, which is the only international certification developed specifically for natural beauty products.
Formulating to this standard ensures full traceability in every part of the supply chain – every ingredient, where it is farmed – right until it is in the finished product. It also involves an independent regulatory body strictly auditing everybody in the supply chain.
Some examples of behaviours the regulatory bodies scrutinize and implement –
From an internal standpoint, when developing products for Crop – we aim to build innovative, premium performing, modern, natural formulations. It has taken some time, mainly because we have been so careful with piecing this new line of products together. While the process may have caused some headaches and late nights - we finally have an amazing group of products, ones we super proud to stand behind.
This is the start of the road for Crop. I hope you enjoy our initial offering and stay for the ride - because there is so much more to come.
Much love and thanks,