I've found it difficult working out what to write here. There has been so much that has gone into preparing this brand, that a small section on our website will never do it justice.
Our family has been working in the beauty industry for over 35 years. My parents started a business together many years ago predominately as a private label supplier of Cosmetics - never having enough time or the resources to dedicate solely to a product line of our own.
After years of both learning from and working alongside my amazing Mum - the time was right to build a range of our own. It was really important for us, that we developed cutting-edge formulations using the latest and best technology available - ultimately making unique product, that we hoped would bring you as much joy as it did for us.
We utilised all our relationships and resources - working with the worlds best manufacturing partners (partners who - no lie, manufacture for all the most premium performing beauty brands) to build a range of formulations that are unlike any other - using, quite literally - the latest and best natural beauty technology available in the world.
Crop offers truly innovative, performance based, natural solutions - with the performance of the formulation being the most scrutinised step in the development process. It was important for us to ensure each formulation was certified under the COSMOS Standard, to validate both the product and ensure our eco-footprint was as small as possible.
Formulating to this standard ensures full traceability in every part of the supply chain – every ingredient, where it is farmed – right until it is in the finished product. It also involves an independent regulatory body strictly auditing everybody in the supply chain.
Some examples of behaviours the regulatory bodies scrutinize and implement –
From an internal standpoint, when developing products for Crop – we will continue our work to build innovative, premium performing, modern, clean formulations. While getting these formulations together has taken some time - I am really proud to stand behind this brand and its range of products.
This is the start of the road for Crop. I hope you all enjoy this initial offering, and stay for the road ahead - because there is so much more to come.
Much love and thanks,
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